Frankfurt 11' Preview: Land Rover DC100 Concept Previews New Defender

After 63 years its finally time for Land Rover to replace the Defender. Land Rover is committed to replacing the Defender by 2015. To gauge public opinion on where the automaker should take the next Defender, Land Rover is unveiling the DC100 concept in Frankfurt.

The DC100 concept isn’t going to debut until next month, but in the meantime Land Rover has released this preview.

Gerry McGovern, Director of Design, Land Rover stated, “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”

John Edwards, Global Brand Director, Land Rover added: “Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”

The Land Rover DC100 concept will have its world debut on September 13.