The more exciting shot is of the Lexus LF-Ch concept which is meant to go head to head with the BMW 1 Series, Audi A3 and Volvo C30. Under the hood of the concept is a version of Toyota’s Hybrid Synergy Drive system.
The LF-Ch will be joined by the Auris HSD Full Hybrid Concept, which Toyota claims is the first application of Toyota’s full hybrid technology in a mainstream model. Toyota’s other hybrid, the Prius will be unveiled in plug-in hybrid form. Lastly two Q show cars (iQ for Sports and iQ Collection) will hit the Scion stage at the show.
Toyota at the 2009 Frankfurt Motor Show
– World Premiere of the Auris HSD Full Hybrid Concept
– New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
– iQ show cars (iQ for Sports and iQ Collection)
The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota’s strategy: introducing Toyota’s full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company’s model range.
The new Prius Plug-in Hybrid Concept will also make its World debut in Frankfurt.
Prius Plug-in Hybrid expands the capabilities of Toyota’s full hybrid technology (HSD), enabling pure electric operation for short-range day-to-day transportation.
In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.
Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.
Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future ‘iQ World’ and demonstrate the possibility for customers to personalise their cars.
The Toyota stand is located in Hall 8 of the Frankfurt Motor Show exhibition centre, where the Toyota press conference will take place on Tuesday, 15 September at 15h30.