Ford Releases Pricing for the Resurrected 2008 Ford Taurus

Ford has announced the pricing and overall specs for the 2008 Ford Taurus (aka. Ford Five-Hundred). The new Taurus will start under $24k and will cost thousands less than its main competition (Toyota Avalon and Chrysler 300).

The 2008 Taurus will feature the same 3.5L V-6 (263 hp and 249 lb.-ft of torque) that is in the Ford Edge and it will also feature a six-speed tranny. For the first time ever, the Taurus will also have all-wheel-drive as an option. Pricing will start at $23,995 for the SEL model.

The 2008 Ford Taurus will be available this summer as well as the Ford Taurus X crossover.

It will be interesting to see how this car does. The Avalon and 300 look a lot better than the Taurus, even though they cost more.


DEARBORN, Mich., April 3 /PRNewswire-FirstCall/ — The new 2008 Ford
Taurus — the most powerful, refined, roomiest and safest Taurus ever —
will have a base manufacturer’s suggested retail price (MSRP) of $23,995,
including destination and delivery. Comparably equipped, Ford’s iconic
family sedan will be priced thousands of dollars less than sedans like the
Toyota Avalon and the Chrysler 300.

Nearly 7 million Ford Taurus sedans have been built since 1985, and it
remains one of the most recognized Ford vehicle names of all time —
trailing only the Ford F-Series and Mustang.

The new Ford Taurus has a distinctive looked inspired by the highly
successful Ford Fusion and Ford Edge. It adopts Ford’s powerful and refined
3.5-liter V-6 engine and six-speed automatic transmission, and features
some of Ford’s most advanced safety technology — including standard Safety
Canopy(TM) side curtain air bags. The new Taurus already has earned
five-star ratings in all categories in crash testing conducted by the
National Highway Traffic Safety Administration (NHTSA).

“The overall impression the new Ford Taurus makes — inside and out —
is upscale. But it will deliver great value, just like the original,” said
Cisco Codina, group vice president, Marketing, Sales and Service. “The new
Taurus goes to the heart of how we are approaching the future of this great
company and this great brand. Build more of the products that people really
want — products with more striking designs and even better value.”

Great Value
The 2008 Ford Taurus is available in two trim series: Taurus SEL and
Taurus Limited. The 2008 Ford Taurus SEL starts at $23,995 (MSRP),
including $750 destination and delivery.

A 2008 Ford Taurus SEL equipped with the optional Interior Convenience
Package (including a 6-disc CD changer, dual-zone electronic automatic
temperature control, wiper-activated headlamps with auto on/off, 8-way
power driver’s seat and wood grain appearance) is priced at $24,890 — a
compelling value compared with comparably equipped Toyota Avalon XL
($27,495) and Chrysler 300 Touring ($29,635) models.

The new Taurus also delivers the best all-wheel drive value in its
segment, with base prices starting at $25,845. The only other vehicle in
its competitive set to offer all-wheel drive is Chrysler 300 — beginning
at $30,250.

The pricing of the 2008 Ford Taurus continues a strategy Ford has been
following with each new vehicle launch: offer bold designs with new
features and more standard safety equipment at very competitive prices to
create long- term value for consumers.

According to Automotive Leasing Guide (ALG) data, this approach has
sharply improved the resale value of Ford products at launch. For example,
the projected 36-month resale value of the new Ford F-Series Super Duty is
the highest of any full-size pickup truck. The resale value of the 2008
Ford Escape improved 11 percentage points and the resale value of the 2007
Ford Expedition improved by 9 percentage points.

Standard content on the 2008 Ford Taurus includes:
— 3.5-liter Duratec V-6 engine (263 hp and 249 lb.-ft torque)
— Smooth-shifting, fuel-saving 6-speed automatic transmission
— Front-wheel drive
— Personal Safety System
— Driver and front passenger seat side impact air bags
— Safety Canopy(TM) side curtain air bags
— Tire pressure monitoring system
— Audio input jack for MP3 players
— AM/FM stereo with single CD player
— Traction control
— Integrated key fob
— Fog lamps
— 17-inch 8-spoke aluminum wheels

Available options include:
— AdvanceTrac(R) electronic stability control
— Wiper-activated headlamps
— All-wheel drive system
— New-generation DVD Family Entertainment System with 8-inch screen
— Voice-activated DVD-based Navigation System
— Wood package
— Ford SYNC(TM) voice-activated communications and entertainment system
(available beginning this Fall)
— 18-inch 7-spoke aluminum wheel
— SIRIUS(TM) satellite radio
— Power moonroof
— Power adjustable pedals
— Reverse sensing system
— Front row heated seats

The 2008 Ford Taurus is built at Ford’s Chicago Assembly Plant. It will
be available for sale this summer. For more detailed product information on
the 2008 Ford Taurus, visit Pricing for the 2008
Ford Taurus X crossover, which will arrive in dealers showrooms later in
the summer, will be announced closer to launch.

SOURCE Ford Motor Company