Ford has unveiled the new Ford Ka Concept, which is a concept version of a new compact hatchback that previews a new entry-level compact car for urban consumers in Brazil and other key markets around the world.
Ford has unveiled the new Ford Ka Concept, which is a concept version of a new compact hatchback that previews a new entry-level compact car for urban consumers in Brazil and other key markets around the world. Ford says that the Ka concept is a preview of a new compact car that could launch in 2014.
“The Ford Ka Concept is aimed at customers in growth markets who want and expect more,” said Joe Hinrichs, president of The Americas for Ford Motor Company, who was on hand to unveil the new concept vehicle. “It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It’s truly another global design and engineering milestone for Ford.”
The Ka Concept is the second vehicle developed by Ford Brazil following the EcoSport compact utility.
Source: Ford
