Alan Mulally, Ford’s CEO has recently told the Automotive News that Ford is working on simplifying its lineup to reduce costs and to make it easier for customers to decide which cars they want to buy.
“We’re going to have what the customer wants, packaged the way they want it,” Mulally told Automotive News.
By reducing its current lineup, Ford will be able to cut costs, and engineering times. This will make it easier for Ford to figure out exactly what the customers want.
In the future Mulally also wants to sell the same car models across the globe, but this will take time to implement.
Full Story: eGMCarTech