Ford has announced that it has already sold as many hybrid vehicles that it did in 2012 in just the first five months of 2013.
Ford has announced that it has already sold as many hybrid vehicles that it did in 2012 in just the first five months of 2013. Ford beat its previous full-year hybrid sales record of 35,496 vehicles in 2010 with projected sales of 37,000 through May, an increase of more than 375 percent over the same period last year. Ford is now second only to Toyota in the number of hybrid vehicles it sells in the United States with its market share continuing to grow, up from 3 percent last year to an all-time-high 15.5 percent through April 2013.
“We’re working tirelessly to get as many hybrids to the market as we can right now to meet this unprecedented customer demand for our electrified vehicles,” said Erich Merkle, Ford U.S. sales analyst. “The success we are experiencing with hybrids is energizing the whole company.”
“Our all-new electrified vehicle lineup is drawing new customers to the Ford brand,” said C.J. O’Donnell, Ford electrification group marketing manager. “We are growing our business by providing fuel-efficient products that don’t force customers to compromise the design, technology and comfort that are available across the Ford lineup.
“We’re hearing from our dealers they literally can’t keep our hybrids in stock,” O’Donnell added. “This is particularly evident in key markets like California.”