It’s been years since the Ford Escort was sold here in the US, but Ford has decided to revive the name for a new C-segment concept car in China. The new Ford Escort concept was just unveiled at the Shanghai Motor Show and according to Ford, it’s designed for “Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.”
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
