Discovery to Launch Velocity TV Automotive Network

Want more TV shows about the automotive world? Well Discovery has announced Velocity, that is a new TV network geared towards an upscale male lifestyle. It will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres.

Hit shows like Mecum auctions, West Coast Customs, Cafe Racer, and Wayne Carini’s Chasing Classic Cars from HD Theater, which is owned by Discovery will be part of the Velocity lineup.

“Velocity continues Discovery’s tradition of maximizing the value of each of its cable platforms. It is going to be a game changer when it officially joins our portfolio of U.S. networks later this year,” said David Zaslav, President and CEO of Discovery Communications. “As the first network devoted to the upscale men’s market, Velocity will be a hub for viewers within this key demographic, as well as the wealth of advertisers that target them.”

“In the same way that a car once defined the person who drove it, Velocity will define the viewer who watches it, ” said Robert S. Scanlon, Senior Vice President of Velocity. “Whether you are a car aficionado or just someone who prefers fast-paced, high-stakes television, Velocity will become a must-have entertainment

It’s not yet known what new programming will air on the new network that is set to launch this fall, but there are rumors that some airtime will be devoted to the Mille Miglia North America tribute in the U.S. this October.