Chrysler's Ram is Planning a Honda Ridgeline Competitor

Chrysler’s Ram truck brand is reportedly working on a new light-duty front-wheel-drive truck that will be based on a new minivan platform.

According to the latest reports, the new truck is expected to be aimed at truck buyers that would rather trade fuel economy for the hauling capabilities of larger full-size trucks. The Ram truck’s main competitor will be the Honda Ridgeline.

The truck is being labeled as the TR Ram Life Style Truck and will be assembled at Chrysler’s plant in Windsor, Ontario. The plant also builds the Chrysler Town & Country and Dodge Caravan minivans. Production is expected to be between 15,000 – 20,000 units annually, which is right around the same number of units that Honda sold last year (16,142 Ridgelines).

The new Ram truck is expected to launch in the fall of 2013.

Full Story: