Chrysler Delays the Media Launch of the 2014 Jeep Cherokee

Chrysler has already announced plans to delay the arrival of the controversially styled 2014 Jeep Cherokee and now the automaker has delayed the media launch.

2014_Jeep_Cherokee

Chrysler has already announced plans to delay the arrival of the controversially styled 2014 Jeep Cherokee and now the automaker has delayed the media launch. Next month Chrysler was supposed to hold the media event for the Cherokee in Seattle, which would give journalists their first experience behind the wheel of the Cherokee, but the event has now been delayed until sometime in September.

The event was supposed to take place between Aug 8-14, but a last minute email from Chrysler has confirmed that the event is on hold. Why is the Cherokee on hold? Well Chrysler wants to make last minute tweaks to the Cherokee’s powertrain. “Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration” in the Cherokee, the company said.

2014_Jeep_Cherokee

“We will introduce the vehicle to media and consumers as soon as the process is complete.”

Chrysler still hopes to have the 2014 Cherokee in showrooms by September.

Source: Chrysler via Automotive News