Chevy Code 130R and Tru 140S Concepts Are Aimed at the Next-Generation

Chevy has introduced two new concepts today at the Detroit Auto Show, the Code 130R and Tru 140S concepts, which are aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

“Chevy has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”

Over the past year, Chevy has conversed with young consumers across the United States and based on their feedback these two concepts explore the styling and functionality this group of new buyers says they are looking for in a car.


The Code 130R concept is a four-seat coupe with an upright profile. It’s painted in a red metallic paint with matte anodized gold wheels and is powered by a 1.4L turbocharged engine that sends its power to the rear wheels. The 1.4L turbocharged engine features GM’s eAssist technology and puts out 150 horsepower and 148 lb-ft. of torque.


The Tru 140S concept is a front-wheel-drive “affordable exotic” four-seat coupe. The Tru 140S concept features a three-door hatchback design that is painted in matte white with chrome wheels. Chevy claims that the Tru 140 S “is designed to look confident, exotic, expensive and fast.” The Tru 140S shares its platform with the Chevy Cruze and Volt. It’s powered by a 150 horsepower 1.4L turbocharged Ecotec engine.

Chevy claims that if both coupes were produced pricing would start in the low $20,000 range and both coupes would get up to 40 mpg.