While Lincoln is finally ditching its unmemorable naming strategy, it looks like Cadillac plans to keep moving forward with its alphanumeric strategy. Cadillac recently trademarked almost every possible CT and XT name, which means that we won’t see Cadillac bringing back any of its iconic names from the past anytime soon.
Cadillac recently trademarked the CT2, CT3, CT4, CT5, CT7, CT8, XT2, XT3, XT6, XT7 and XT8 names with the United States Patent and Trademark Office. With the CT name reserved for its cars and the XT name being used for its crossovers, the trademarks now make us wonder what Cadillac has planned for the future.
For example the CT2 could be a future compact Cadillac, while the XT7 and XT8 could end up being an uber luxurious flagship crossover. While Cadillac did file all these trademarks, it’s worth noting that Cadillac could end up only using a few of them. The XT6 is expected to be used for its new three row crossover, while the CT4 and CT5 will be the replacements for the ATS and CTS sedans.
Source: GM Inside News