Cadillac CEO Johan de Nysschen has big aspirations for the brand, which will see it go head to head with the best from Germany. In addition to one day offering a $250k model, de Nyssschen has confirmed plans to offer diesel engines and even expand its V-Series lineup.
Cadillac CEO Johan de Nysschen has big aspirations for the brand, which will see it go head to head with the best from Germany. In addition to one day offering a $250k model, de Nyssschen has confirmed plans to offer diesel engines and even expand its high-performance V-Series lineup.
In an interview with Car and Driver, de Nysschen confirmed plans to offer diesel engines by 2019. According to de Nysschen diesel engines are “the fastest, most cost-effective way to reduce CO2 and emissions.” He also stated, “I think it has to be part of our portfolio approach to meeting compliance. Cadillac also wants to be more global and less U.S.-centric, and for many markets, diesel is simply a prerequisite.”
Related: Cadillac CEO Envisions a $250,000 Cadillac by 2029
Cadillac also knows that if it truly wants to compete with other brands like Porsche it needs to add a sports car like the 911 to its range. Unfortunately a sports car isn’t a high priority so don’t expect it to arrive before 2020. Before the 911 rival arrives, Cadillac could add a sportier crossover to its lineup with the V-Series badge.
“I want to create a significantly expanded range of V models,” de Nysschen said. “It means that we need to attain critical mass. To set up V as an image-enhancing, adrenaline-pumping sub-brand to Cadillac. I expect the V range to grow up to five or six models and I expect, conceivably, that one of them could be a crossover, as well.”
Source: Car and Driver
