Cadillac Not Heading to Australia

GM Holden chairman and managing director, Mark Reuss announced Thursday that plans to offer the Cadillac brand in Australia have been indefinitely delayed.

“With the downturn of the Australian automotive market and the broader global financial situation, we have made a common-sense, commercially responsible decision to not introduce a new brand into the exceptionally challenging Australian market at this time. GM Holden was faced with making a significant investment to launch a new, niche brand into a tough market.” Reuss said

The plans are not completely dead because once the economy improves, the plans to launch Cadillac in Australia will be re-considered.

Full Story: Caradvice