Cadillac Mulls a Large Three-Row Crossover With the Escalade Badge

Last night Cadillac officially unveiled the all-new 2015 Cadillac Escalade SUV. At the event, Bob Ferguson senior vice president of global Cadillac, revealed that there’s a possibility that Cadillac could expand the Escalade name to other vehicles, especially a new large crossover.

2015-Cadillac-Escalade

Last night Cadillac officially unveiled the all-new 2015 Cadillac Escalade SUV. At the event, Bob Ferguson senior vice president of global Cadillac, revealed that there’s a possibility that Cadillac could expand the Escalade name to other vehicles, especially a new large crossover.
“I think there’s a lot of equity in Escalade,” Ferguson stated. “I’d like to explore the notion of other vehicles that would carry that brand name.”

Ferguson stated that a three-row crossover is being considered for the Cadillac brand, but nothing has been officially decided. GM already offers three large crossovers that all share the unibody Lambda platform: the Buick Enclave, Chevy Traverse and GMC Acadia.

Source: Cadillac via Automotive News