Cadillac Converj Concept Officially Announced as the ELR

Last week it was reported that GM had again given the green light to the Converj electric concept. Today GM has officially confirmed those reports as the automaker has just announced that the Cadillac Converj will enter production as the Cadillac ELR.

The Cadillac ELR will be adds a new luxury coupe with extended-range electric vehicle technology to the Cadillac lineup. The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions, but the four-cylinder engine kicks in when the battery is depleted.

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

Ed Welburn, GM vice president, Global Design, stated “There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2.”

GM also announced plans to unveil another new concept car tomorrow at the Pebble Beach Concours d’Elegance.