BMW is only a few thousand units behind sales leader Lexus, which could mean that there could be a new top-selling luxury brand in the US by the end of the year. Lexus has been in the number 1 spot for the past nine years.
“We’re really breathing down Lexus’ neck,” said Jim O’Donnell, CEO of BMW Group’s North American sales operation, during an Automotive Press Association luncheon Tuesday.
“We were slightly ahead of Lexus (in sales) until July,” he said. “But we expect business to pick up and have a strong fourth quarter. We could catch them.”
Through August BMW has sold 129,176 units compared to the 131,469 units Lexus has sold.
Full Story: Detroit News