Audi is still mulling the idea of bringing its newest crossover, the Q3 to the United States. According to Johan de Nysschen, president of Audi of America it could finally come here in three years when the crossover gets its midlife update.
Nysschen stated, “We have to look at the economic feasibility, and it has to hit targets. We have to overcome certain challenges.” The biggest hurdle will be pricing the Q3 low enough to make it attractive, but at a level that Audi can still make a profit.
Peter Schwarzenbauer, Audi AG board member for sales and marketing stated, “I think the U.S. is ready for a car below the Q5.”
Audi has also been focusing more on the upper segments like the A8 and A7 in an effort to improve the brand’s presence in those segments. The lower priced Q3 is at the opposite end of the luxury segment.
One model that could push Audi to bring the Q3 here is the BMW X1 crossover, which is about the same size. After several delays, the X1 will be re-evaluated for the U.S. in about another year and a half, when the X1 gets its midlife facelift.
