Audi Confirms New LA Concept Will Preview its New Design Language

Audi has confirmed that its new concept that is going to debut at the LA Auto Show next month will preview its new design language.

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Audi has confirmed that its new concept that is going to debut at the LA Auto Show next month will preview its new design language. The concept is the work of new Head of Design Marc Lichte who was appointed Head of Audi Design in February 2014.
“For 45 year old Lichte, the core competences of the brand – sportiness, lightweight design and quattro drive – all have a high level of importance. In a highly emotional and new design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand – vehicle design is becoming an even stronger expression of progressive technology.”

Related: Audi A9 Concept Teased Ahead of its Debut at the 2014 LA Auto Show

Audi says that the concept will preview a new beginning in Audi Design – both exterior and interior. It’s also expected that the concept previews a new A9 flagship.

Source: Audi