Aston Martin has announced that it has formed a long-term partnership with NFL heavyweight Tom Brady. The first collaboration will be on a new content series called Category of One.

In the series, Tom Brady and Aston Martin’s VP & Chief Creative Officer, Marek Reichman will explore their affinity for The Love of Beautiful via a new content series entitled Category of One, premiering later this year.

Related: Aston Martin teases its new SUV

“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin,” said Reichman. “His performances on the football field – not just recently but throughout his career – are an inspiration for us all. My team and I are looking forward to this creative collaboration as we continue to roll out Aston Martin’s ‘Second Century’ plan.”

The partnership will also have Brady curate his own Aston Martin, based on the 2018 Aston Martin Vanquish S, with the Tom Brady-curated Vanquish S debuting this summer.

“Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail. While 104 years of heritage are reflected in each hand-built car, with product from the DB11 to the Aston Martin Valkyrie, this brand is primed to excel for the next 100 years as well,” Tom Brady said. “As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company’s history.”

Source: Aston Martin