Aston Martin is going to cut production of its Rapide sedan, due to lower than expected sales. Aston Martin is going to lower production to just 25 cars per day to better match the demand for the Rapide. Some sources claim that production could drop as low as 10 cars per day, even though Aston Martin is denying those rumors.
Aston Martin is only going to produce 1,250 Rapides per year, which is just over half of the 2,000 units that were originally planned. Obviously the luxury car market hasn’t completely recovered from the financial meltdown in 2008. Aston Martin’s sales are still only at about half of what they were before 2008.