in order to increase the brand’s profile, Acura executives are discussing the idea of bringing back the CL coupe and possibly introducing a hardtop convertible as well.
According to critics most of Acura’s problems have to do with the fact that the automaker does not offer a V8 and to some extent a rear-wheel-drive model. Acura’s current flagship sedan the RL only offers a V6 powertrain with all-wheel-drive standard. Only 5,000 RL’s have managed to leave dealer lots so far this year.
Supposedly the upcoming Acura NSX supercar is going to be powered by a V10 engine, which could eventually work its way into other Acura vehicles. There has also been rumors that Acura is working on a V8 for the next RL. Critics also feel that Acura needs a flagship sedan that is above the RL that would offer rear-wheel-drive and a V8 powertrain.
According to John Mendel, Executive VP at American Honda “As a brand, Acura is not there yet. The next three to four years will be important as we develop a clear message.”
2008 is going to be a hard year for Acura as dealers have to wait til 2009 for new versions of the TSX and TL sedans.
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