When Mercedes uber expensive Maybach line was launched in 2001 there were 71 dealers in the U.S. with a total sales goal of 600 units per year. Today according to Automotive News there are only 42 dealers left.
The other 29 dealers handed over their franchises due to disappointing sales. Sales last year only totaled 146 units. Most of the dealers that were closed lost most of their investment in the brand although Mercedes has stated that they will receive some sort of compensation. One dealer said that the seven cars he sold over five years was not enough to justify the costs for the studio, demo car and spare parts on hand.
Is this the beginning of the end for Maybach?
Full Story: Motor Authority
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