Scion has revealed the name of its upcoming sedan – the 2016 iA. The iA and the iM five-door hatchback are going to debut next month at the New York Auto Show.
Scion has revealed the name of its upcoming sedan – the 2016 iA. The iA and the iM five-door hatchback are going to debut next month at the New York Auto Show.
How did Scion come up with the new “i” names? Scion says that the “i” in the models’ names can stand for intriguing, individual, and easy on customers’ income. The “M” reflects the hatchback’s modern style and multi-faceted uses. Meanwhile the “A” for the sedan denotes the accommodating trunk and the aggressive styling.
Related: Scion to drop the slow selling iQ
“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”
Source: Scion
