2014 GMC Sierra Gets a Vibrating Safety Alert Seat

The all-new 2014 GMC Sierra pickup arrives this summer and when it does it will arrive with safety features like Forward Collision Alert and Lane Departure Warning.

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The all-new 2014 GMC Sierra pickup arrives this summer and when it does it will arrive with safety features like Forward Collision Alert and Lane Departure Warning. The 2014 Sierra also gets a new Safety Alert Seat system, which transmits a vibration through the surface of the driver’s seat bottom cushion to direct the driver’s attention toward a possible concern on the road ahead.
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When the Lane Departure Warning system’s camera detects the Sierra is leaving a lane without a turn signal active in that direction, a vibration in the left or right seat bolster directs the driver’s attention to the side of the lane encroachment. When a potential collision is detected ahead by the Forward Collision Alert system, both sides of the seat vibrate.

“It’s akin to someone tapping on your shoulder in a crowd to get your attention,” said General Motors Active Safety Technical Fellow Raymond Kiefer. “Using the tactile sense to communicate crash threat direction provides an effective and intuitive way to cut through the clutter of visual and auditory sensory information that drivers routinely experience.”

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“The 2014 Sierra is our most capable light-duty pickup truck ever,” said Tony DiSalle, vice president of GMC Marketing. “With a full array of advanced features that protect owners before, during and after a collision, it’s also our safest.”