GM has announced that the Cadillac ELR plug-in hybrid will be produced at its Detroit-Hamtramck Assembly plant when production kicks off in late 2013.
The Cadillac ELR is the production version of the Converj concept that was unveiled at the Detroit Auto Show in 2009.
“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” General Motors North America President Mark Reuss said in a keynote address at the SAE Convergence Conference in Detroit. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”
The 2014 Cadillac ELR will share its powertrain with the Chevy Volt, which includes the T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator.
The addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.