Lotus has announced the pricing for the 2010 Lotus Evora that will arrive in the U.S. in the first quarter of 2010. The 2010 Evora will start at $73,500.

The Evora features a 2+2 setup with a mid engine. The 3.5L V6 puts out 276 horsepower and 256 lb-ft. of torque. Thanks to its light weight It reaches 0-60 mph in 4.9 seconds and has a top speed over 162 mph. It also manages to get over 30 mpg on the highway.

Lotus has announced a 44 dealer Open House Tour of the US of the Evora for people that haven't seen the car in person.

Hertz Italiana has just announced that the Lotus Elise SC is joining the Italian rental fleet.

"I am delighted that Lotus Cars has entered into this agreement with Hertz, giving us the opportunity to make our stunning world class sportscars available to the rental market," Mr. Michael J. Kimberley, Chief Executive Officer of Group Lotus said. "The iconic and multi award winning Lotus Elise and the stunning Lotus Exige are the perfect fun rental cars for those who desire exclusive and high performance motoring."

This summer Hertz Italiana will be offering the Lotus Elise SC at select rental locations throughout the country, which probably won't be cheap.

To celebrate its 60th birthday, Lotus has produced the diamond anniversary Lotus Europa.

Lotus has unveiled the Eco Elise before its official unveiling at the London Motor Show this month.

To celebrate its 40th anniversary of producing cars at its production plant in Hethel, Lotus has released the Elise S 40th Anniversary Limited Edition just for the European market.

Edmunds.com has posted a list of the most wanted cars in 2007 based on reader feedback. Out of the 32 categories you may be surprised which automaker took home the most awards....

April's auto sales numbers have just been posted and almost every major automaker had a sales decrease last month. Even the Asian automakers that have been making headlines for their sales gains, took a hit.