Lincoln Archives

October 23, 2014

Ford's New Pre-Collision Assist is Designed to Protect Pedestrians


Ford has revealed a new driver-assist system that can reduce the severity of or even eliminate some frontal collisions involving vehicles and pedestrians. The Pre-Collision Assist with Pedestrian Detection system uses radar and camera technology to scan the road and warn the driver if a pedestrian is detected.

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October 14, 2014

Next-Gen Ford Explorer Moves to a Rear-Wheel-Drive Platform, Lincoln Version Possible

2015 Ford Explorer XLT

Ford is reportedly planning some big changes for the next-generation Ford Explorer, which may see the popular SUV move to a new rear-wheel-drive platform. The current Explorer marked the first time that the SUV was based on a front-wheel-drive platform, but now according to The Truth About Cars, the next Explorer is set to return to its roots.

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September 30, 2014

Ford Confirms Four New Lincoln Models Including New MKX, a Full Size Sedan and Two Other Models by 2020


Ford has revealed the details of its 2020 Vision plan that includes the 'reinvention' of the Lincoln brand. Ford has set a goal of selling 300,000 Lincoln vehicles globally by 2020, thanks to the addition of more models and the brand's debut in China.

Continue reading "Ford Confirms Four New Lincoln Models Including New MKX, a Full Size Sedan and Two Other Models by 2020" »

August 22, 2014

Lincoln Signs Matthew McConaughey as its New Spokesman


Lincoln has announced that it has signed a multi-year contract with actor Matthew McConaughey who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the 2015 Lincoln MKC.

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August 19, 2014

2017 Lincoln Navigator Gets a Full Redesign with Possible Aluminum Body

2015 Lincoln Navigator

The 2015 Lincoln Navigator has received a modest facelift, but if you were hoping for a full redesign, you will reportedly have to wait another two years. It's being reported that an all-new Navigator is in the works and that it will debut in the second half of 2016 as a 2017 model.

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July 1, 2014

Lincoln Almost Died Last Year

2015 Lincoln MKC

Now that Alan Mulally is no longer Ford's CEO details about some of his decisions have started to be released, with one of the biggest reports stating that he wanted to drop the Lincoln brand last year.

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June 12, 2014

Ford Lowers Fuel Economy Ratings For Fiesta, C-MAX, Fusion Hybrid and Lincoln MKZ Hybrid

2013 Lincoln MKZ Hybrid

Ford has announced that it is lowering the fuel economy ratings for its 2013- and 2014-model year hybrid and plug-in hybrid vehicles, as well as most 2014-model year Fiestas. Ford says that it found an error with fuel economy ratings through its internal testing and notified the EPA. Ford then worked with the EPA to retest the vehicles to determine the correct fuel economy ratings.

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June 10, 2014

Lincoln to Increase its Lineup, Mustang-Based Model is Possible

2015 Lincoln MKC

Lincoln is going to expand the number of models in its lineup later this decade as it attempts to become a full-line luxury brand. This means that all of Ford's platforms could be used for new Lincoln vehicles, including the new Ford Mustang platform.

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June 2, 2014

2015 Lincoln MKC 2.3L EcoBoost Packs 285-HP

2015 Lincoln MKC

Lincoln has announced revised specs for the 2015 Lincoln MKC crossover. The MKC will be available with two turbocharged EcoBoost engines, a 240-hp 2.0L and a 285-hp 2.3L. Lincoln previously reported that the 2.3L EcoBoost would make 275-hp, but thanks to some last minute tweaks, Lincoln was able to squeeze out a bit more power.

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May 22, 2014

2015 Lincoln Navigator Starts at $62,475

2015 Lincoln Navigator

Lincoln has released the pricing for the refreshed 2015 Lincoln Navigator, which starts at $62,475.

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April 20, 2014

Lincoln MKX Concept Previews the Next MKX in Beijing


Lincoln has previewed the next-generation MKX crossover with a concept version at the Beijing Motor Show. Lincoln says that the MKX Concept hints at the new global SUV, which will be the third of four all-new Lincoln vehicles due by 2016.

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April 18, 2014

Lincoln MKX Concept Teased Ahead of its Debut in Beijing (Video)

Lincoln MKX Teaser

Yesterday Lincoln revealed its plans for the Chinese market, which includes plans to import give new models by 2016. The first Lincoln vehicles will be the MKZ, followed by the MKC crossover, but Lincoln is also planning on bringing the next-generation MKX as well.

Continue reading "Lincoln MKX Concept Teased Ahead of its Debut in Beijing (Video)" »

January 22, 2014

2015 Lincoln Navigator Debuts With a New Face and a 3.5L EcoBoost Engine

2015 Lincoln Navigator

Lincoln has unveiled the "redesigned" 2015 Lincoln Navigator SUV, which is going to debut on February 6 at the Chicago Auto Show. While the 2015 Navigator is not an all-new SUV, Lincoln has given its full-size SUV an updated exterior with the Lincoln split-wing grille, a 3.5L EcoBoost V6 and an upgraded interior.

Continue reading "2015 Lincoln Navigator Debuts With a New Face and a 3.5L EcoBoost Engine" »

2015 Lincoln Navigator Leaked Ahead of its Debut Tomorrow


With an all-new 2015 Cadillac Escalade right around the corner, Lincoln needs to update the Navigator if it wants to be able to compete. Lincoln is set to debut a new 2015 Navigator tomorrow, but a few photos of it have already leaked on Twitter.

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December 16, 2013

2015 Lincoln MKC Starts at $33,995


Lincoln has announced the pricing for the 2015 Lincoln MKC crossover, which arrives next year starting at $33,995. With a starting price under $34k, the 2015 MKC has a lower entry price than any of its competitors.

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November 13, 2013

2015 Lincoln MKC Officially Unveiled Ahead of its Debut in LA


Lincoln has officially unveiled the all-new 2015 Lincoln MKC SUV, which is the second model that is part of Lincoln's reinvention. If you liked the MKC concept that was unveiled earlier this year in Detroit, you'll be happy to know that not much has changed on the production model.

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August 15, 2013

Lincoln Black Label Collection Unveiled at Pebble Beach


Lincoln has previewed its new Lincoln Black Label, which is a collection of new exterior and interior themes for Lincoln's vehicles. The Lincoln Black Label is being showcased on the MKZ and the MKC Concept. Lincoln Black Label eventually will be available on every new Lincoln vehicle. According to Lincoln, "Limited-edition design themes, ultra-premium materials, meticulous execution and elevated client service will be the hallmarks of Lincoln Black Label."

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June 14, 2013

Ford Looks at New Models to Boost Lincoln's Comeback


Ford is reportedly looking at adding new models to the Lincoln brand in fast-growing segments to revive the struggling brand. According to Automotive News, Ford is studying new segments like the premium small car and crossover segments, which are expected to grow significantly by 2015.

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March 12, 2013

Next-Gen Lincoln Navigator to Get EcoBoost V6


Motor Trend is reporting that Ford is working on a next-generation Lincoln Navigator SUV, which will likely see its current V8 engine replaced with Ford's 3.5L EcoBoost V6. The Lincoln Navigator is facing some stiff competition from models like the Mercedes-Benz GL and this fall a new Cadillac Escalade will arrive.

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January 12, 2013

Lincoln MKC Concept Previews Lincoln's New Small Crossover

Lincoln has unveiled the Lincoln MKC concept, which is a preview of Lincoln's new small crossover and that is debuting this week at the 2013 Detroit Auto Show. The small luxury utility segment grew almost 60 percent in 2012 and more than 200 percent in the last four years, which is why it's part of Lincoln's future strategy.

Continue reading "Lincoln MKC Concept Previews Lincoln's New Small Crossover" »

December 3, 2012

Lincoln Rebranded as the Lincoln Motor Company

Lincoln has announced the launch of its new advertising campaign: "Introducing the Lincoln Motor Company." Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. By reintroducing "The Lincoln Motor Company," the advertising campaign seeks to capture the founding principles of the company.

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October 22, 2012

Lincoln Gets New Dedicated Design Center

Ford continues the reinvention of the Lincoln brand. Lincoln is now celebrating the formal opening of the new Lincoln Design Studio in Dearborn, Michigan, which is Lincoln's first new fully dedicated design center in four decades.

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October 15, 2012

2013 Lincoln MKZ Hybrid Rated at 45 MPG, Making it the Most Fuel-Efficient Luxury Car Available

The fuel economy ratings for the all-new 2013 Lincoln MKZ Hybrid have just been released. The 2013 Lincoln MKZ Hybrid is officially rated with a 45 city, 45 highway and 45 combined MPG rating. The 45 MPG rating also means that the MKZ Hybrid is the most fuel-efficient luxury car on the market.

Continue reading "2013 Lincoln MKZ Hybrid Rated at 45 MPG, Making it the Most Fuel-Efficient Luxury Car Available" »

September 18, 2012

New Small Lincoln Model Could Debut This Fall

Back in 2009 Lincoln debuted the Lincoln C Concept, which was a small compact concept car that previewed a possible small Lincoln. Now three years later, it's being reported that Lincoln is set to officially release a new compact model.

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August 28, 2012

Lincoln to Arrive in China in 2014

Ford has set the goal of bringing its Lincoln luxury brand to China in the second half of 2014. Ford CEO Alan Mulally announced the plans as Ford is breaking ground on its third assembly plant in the city of Chongqing.

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August 2, 2012

Ford Celebrates the Launch of the Only Front-Wheel-Drive Hybrid Transmission Made in North America

Today Ford has announced the launch of its new HF35 transmission that will be used by its front-wheel-drive hybrid models. The new transmission also makes Ford the only producer of front-wheel-drive hybrid transmissions in North America.

Ford's Van Dyke Transmission Plant will add hybrid transmission capacity thanks to a new, flexible assembly line that will build the transmissions for the Ford C-MAX Hybrid, C-MAX Energi plug-in hybrid, Fusion Hybrid, Fusion Energi plug-in hybrid and Lincoln MKZ Hybrid.

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July 23, 2012

2013 Lincoln MKZ Starts at $36,800

2013 Lincoln MKZ
The online configurator for the all-new 2013 Lincoln MKZ is now live and with it we now know that the new MKZ will start at $36,800. Although Lincoln does have the small caveat on the site that says "prices are for survey purposes only."

If the final pricing remains true to what is one Lincoln's website, the all-new 2013 MKZ will have a price ranging from about $37k for the base MKZ all the way up to $57k for the top MKZ with the 3.7L V6 and AWD.

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April 2, 2012

2013 Lincoln MKZ Officially Unveiled and Signals Lincoln's Reinvention

Lincoln has unveiled the all-new 2013 MKZ midsize sedan, which is the first Lincoln created by a dedicated team in its new Lincoln Design Studio and is a key milestone in Lincoln's reinvention.

"The new Lincoln MKZ represents the future of Lincoln in both style and substance," said Jim Farley, Group Vice President, Global Marketing, Sales and Service. "It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients - motor cars that are distinctive, elegant, full of technology and a delight to own."

The 2013 MKZ was originally previewed in concept form at the Detroit Auto Show earlier this year. The production version doesn't stray too far from the concept with its sweeping roofline and design elements that draw cues from classic Lincoln models like the 1938 Lincoln-Zephyr.

Continue reading "2013 Lincoln MKZ Officially Unveiled and Signals Lincoln's Reinvention" »

April 1, 2012

VIDEO: Lincoln Shows off the Panoramic Roof on the 2013 Lincoln MKZ

The 2013 Lincoln MKZ is set to get a huge panoramic roof when it's released, which will officially see at the 2012 New York Auto Show this week. In the meantime Lincoln has released a teaser video of the panormaic roof that measures 15.2 square feet, making it one of the largest retractable glass roof panels in a production sedan.

According to the video, the glass roof includes a wind deflector and moves eight inches forward at speeds over 40 mph to maintain a quiet interior.

Lincoln gave us a preview of the 2013 MKZ with the MKZ concept at the Detroit Auto Show, earlier this year. The 2013 MKZ will continue to share its platform with the Ford Fusion. Come back on Wednesday to see it.

Continue reading "VIDEO: Lincoln Shows off the Panoramic Roof on the 2013 Lincoln MKZ" »

January 9, 2012

Lincoln MKZ Concept Introduces the New Lincoln

Lincoln has unveiled the new Lincoln MKZ Concept in Detroit, which according to the brand "signals a significant step in Lincoln's reinvention, providing a clear vision of its next-generation vehicles."

"With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. "The MKZ Concept is the next step in the reinvention of Lincoln, something we've been quietly but aggressively pursuing."

The MKZ Concept hints at the production version that will arrive in showrooms later this year. Max Wolff, Lincoln design director describes the MKZ Concept's shape as a "vision of simplicity completed with just a few strokes. Our movement as a brand is toward something we call elegant simplicity. It's something warmer and more restrained, which is moving away from complex designs and traditional luxury."

Although the design of the concept is all-new, it's easily recognizable as a Lincoln thanks to certain elements like the split-wing grille. Iinterior features include a push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation. The interior also gets a reconfigurable 10.1-inch Thin Film Transistor LCD positioned ahead of the driver that operates with the latest version of MyLincoln Touch in addition to the flush-mounted center 8-inch LCD touch screen.

Lincoln didn't give any details of what is under the hood other than stating that the concept is capable of using multiple powertrain options with front and all-wheel-drive configurations. The MKZ Concept also gets Lincoln Drive Control and the Continuously Controlled Damping adjustable suspension. Like the recently unveiled 2013 Ford Fusion, the MKZ Concept also gets Ford's new Lane Keeping System.

Continue reading "Lincoln MKZ Concept Introduces the New Lincoln" »

January 8, 2012

2013 Lincoln MKZ Teased on Facebook

Ford is gearing up to unveil all-new versions of both the Ford Fusion and Lincoln MKZ sedans at the Detroit Auto Show this week. We're gonna get our first view of the 2013 Fusion at the show tomorrow, but we'll have to wait until Tuesday to see the all-new MKZ.

In the meantime Lincoln has teased the new MKZ with a photo of the rear deck lid on its Facebook page.

Stay tuned...

Continue reading "2013 Lincoln MKZ Teased on Facebook" »

November 17, 2011

2013 Lincoln MKT Gets Some Much Needed Upgrades

In addition to the new 2013 Lincoln MKS, Lincoln is also unveiling a revised 2013 MKT crossover at the LA Auto Show. The 2013 Lincoln MKT gets a host of upgrades on the inside and out to hopefully help the full size crossover win over more hearts.

The 2013 MKT continues to be powered by either a 3.7L V6 or the 3.5L Ecoboost V6. For 2013 the standard 3.7L gets upgraded to 300 horsepower, up from 268 in the current model. Fuel economy ratings have also improved slightly with the 3.7L V6 getting 17 mpg city, 25 mpg highway, a 1 mpg highway improvement. The 3.5L EcoBoost carries over with its 355 horsepower. According to Ford, nine out of ten MKT buyers choose the EcoBoost engine. Both engines are mated to a six-speed gearbox and the 3.5L EcoBoost comes standard with all-wheel-drive, while the standard engine only sends its power to the front wheels.

The front end of the 2013 MKT has been revised with a new grille with a lot of vertical grille bars. "The effort behind the new look was to change the proportion of the MKT from the front view. We helped make it feel wider and a bit less tall, less vertical," said Max Wolff, Lincoln Design director. "The execution of the new MKT's grille and the grille bars is a lot more refined and elegant. The new front graphic displays a lot of three-dimensionality, but it's accomplished in a calmer, more restrained way."

The 2013 MKT also gets a new Continuously Controlled Damping that improves the ride and handling of the MKT equipped with the 3.5L EcoBoost engine. The adjustable suspension utilizes 46 inputs to feed data to a sophisticated control unit that continuously monitors more than 23,000 packets of information per second. CCD constantly reads the road surface and continuously adjusts the suspension in real time within the three selectable ranges - Sport, Normal and Comfort.

The 2013 Lincoln MKT will go on sale in the spring.

Continue reading "2013 Lincoln MKT Gets Some Much Needed Upgrades" »

2013 Lincoln MKS Gets a New Softer Face

In the past few months Ford has publicly discussed the changes that it has in store for the Lincoln brand and what it needs to do actually make Lincoln competitive. Well the first of the new Lincoln models has been unveiled today at the Los Angeles Auto Show. The 2013 Lincoln MKS is debuting alongside the also new Lincoln MKT.

The 2013 Lincoln MKS has been heavily updated and according to Ford it has "better handling, increased power, improved fuel efficiency, additional standard equipment, more refinement."

The 2013 MKS gets a freshened exterior in which everything from the A-pillar forward is new, including a softer grille, HID headlamps, front fascia, hood and front fenders. The rear has also been revised with new LED tail lamps, exhaust tips and a new decklid design. The interior has also been revised to be "more inviting and engaging." It also gets the revised MyLincoln Touch system with its revised user interface, standard operator assist and Wi-Fi functionality.

The 2013 MKS is powered by either a 300 horsepower 3.7L V6 or the 355 horsepower turbocharged 3.5L Ecoboost V6. The standard 3.7L gets a boost in horsepower over the last model's 273 horsepower, but at the same time its more fuel efficient with 3 mpg improvement on the highway. Both engines are mated to a standard six-speed automatic. The 3.7L V6 is available with all-wheel-drive, while the 3.5L Ecoboost has it standard.

Ford has added a bunch of new tech features to make the 2013 MKS safer like a Lane Keeping system that alerts drivers when they are leaving a lane unintentionally, adaptive cruise control, collision warning and a blind spot warning system.

Is the new 2013 MKS a step in the right direction for Lincoln?

Continue reading "2013 Lincoln MKS Gets a New Softer Face" »

November 13, 2011

2013 Lincoln MKS Teased Before LA Debut

The 2011 LA Auto Show is only a few days away. Lincoln is giving us a preview of what we'll see at the show with these teasers of the 2013 Lincoln MKS.

The 2013 Lincoln MKS is getting updated with a new hood and revised taillights that you can see in these pics. The MKS is also expected to get a new front fascia with a revised grille and headlights.

The 2013 MKT crossover is also expected to get some updates and will also debut this week at the show.

Come back for all the updates on Wednesday, November 16th.

Continue reading "2013 Lincoln MKS Teased Before LA Debut" »

September 26, 2011

Lincoln to Say Goodbye to the Waterfall Grille

Lincoln's controversial waterfall grille is set to be replaced according to the latest sources. Lincoln is going to release an updated MKS sedan and MKT crossover next spring and both models will get a different grille.

According to one source the grille on both models will be "completely different." It will not be as pronounced as the current grille and will be "more elegant."

The new MKS and MKT are expected to debut at the LA Auto Show in November.

Continue reading "Lincoln to Say Goodbye to the Waterfall Grille" »

August 16, 2011

Next Lincolns to Get Push Button Transmissions and All Glass Roofs

Ford has been very vocal lately about its plans to hopefully fix the Lincoln brand. In June it was announced that Ford is going to invest $1 billion in new Lincoln models. Now were getting more details about Ford has planned.

Ford recently gave a preview of the future Lincolns and some of those details have been released. Future Lincolns will move further from the Ford lineup. According to Derrick Kuzak, Ford's group vice president of global product development, that means, "No more badge engineering."

To differentiate Lincoln models from Ford, Ford has assigned 100 people to Lincoln's design team. Previously Lincoln designers were also part of the same team that designed Fords. Lincoln also now has an exclusive powertrain development team, which will create unique powertrains with eight-speed transmissions.

Future Lincolns are also reportedly going to get push button shift controls for the transmission and fully retractable glass roofs.

The first all-new Lincoln will be the MKZ, which will be previewed in concept form at the 2012 Detroit Auto Show.

Continue reading "Next Lincolns to Get Push Button Transmissions and All Glass Roofs" »

August 12, 2011

Lincoln MKZ Concept to Debut in Detroit

Ford is readying its next-generation Lincoln MKZ and Ford Fusion sedans. According to sources, Ford is going to unveiled a concept version of the Lincoln MKZ at the 2012 Detroit Auto Show in January.

The next Lincoln MKZ isn't expected to get a redesign that will be a radical departure from the current sedan. Instead the next MKZ will get an evolutionary redesign that will retain its front and all-wheel-drive versions. Four and six-cylinder engines and a hybrid version will continue to be offered.

The production version of the MKZ is expected to debut shortly after the concept, possibly as soon as the Chicago and New York Auto Shows.

Continue reading "Lincoln MKZ Concept to Debut in Detroit" »

July 7, 2011

Lincoln Drops the Price of the 2012 Lincoln MKT with EcoBoost by $3,000

Lincoln has announced the changes to the 2012 Lincoln MKT crossover and the biggest news for the "not pretty" crossover is that it's now cheaper. Lincoln has dropped the price for the top version, the MKT with EcoBoost by $3,000 bucks to a starting price at $46,295.

The Lincoln MKT with EcoBoost is powered by a turbocharged 355-hp 3.5L V6 with standard all-wheel-drive. The starting price of just over $46k is the same starting price for the 2011 MKT with the standard 270-HP V6 and all-wheel-drive. The base 2012 MKT with the 3.7 V-6 engine and front-wheel-drive starts at $44,300.

To make it easier for those people that do decide to buy the Lincoln MKT, Lincoln has reduced the amount of orderable combinations been by two-thirds.

Continue reading "Lincoln Drops the Price of the 2012 Lincoln MKT with EcoBoost by $3,000" »

June 21, 2011

Ford to Invest $1 Billion in Lincoln to Revive the Brand

According to Lincoln dealers, Ford is going to invest about $1 billion in new Lincoln models by 2014 to help bring the brand back to life.

Lincoln, which has sold less than 35,000 vehicles in the first five months of this year is in desperate need of new models that are further differentiated from Ford's models. Ford CEO Alan Mulally recently met with Lincoln dealers to assure them that Ford remains committed to the brand. Sales are down 7.5 percent this year.

Last year Ford did promise hat Lincoln would get seven new or significantly upgraded models over the next four years, but we have yet to see anything. The first new models are expected this fall when new MKS and MKT models are expected to debut.

Lincoln spokesman Timothy Elliott told The Detroit News, "We're fully committed to making Lincoln a world-class luxury brand with compelling vehicles and an exceptional consumer experience to match."

Not everyone is convinced it will work. GM CEO Dan Akerson recently stated this about Ford's efforts to fix Lincoln, "You might as well sprinkle holy water. It's over."

It's being predicted that Ford will release a new compact sedan based off the Ford Focus and a new compact crossover in 2013 as a 2014 model. Will these new models help?

Continue reading "Ford to Invest $1 Billion in Lincoln to Revive the Brand" »

June 14, 2011

Next-Gen 2013 Ford Fusion Hybrid to get 48 MPG?

Ford is planning an onslaught of new models next year, which includes the refreshed Taurus, a new Escape and an all-new Fusion.

The all-new 2013 Ford Fusion is expected to enter production early next year, on a new platform that's referred to as CD4. Ford expects a huge sales increase for the next Fusion, with sales in North America increasing by up to 50 percent.

Details are scarce for what we can expect from the next Fusion, but according to a source that spoke with Ford Inside News, the next Fusion Hybrid is expected to get around 47 to 48 mpg in the city.

The Fusion's brother, the 2013 Lincoln MKZ has been delayed until the second half of 2012.

Continue reading "Next-Gen 2013 Ford Fusion Hybrid to get 48 MPG?" »

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