Who Cares About Fleet Sales. Honda Says it Leads in Retail Sales!

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Honda says that it has topped all mainstream automakers in percentage of sales to retail buyers during the first five months of 2013, with more than 98 percent of Honda’s auto sales in the U.S. sold to individual (non-fleet) consumers. Honda’s four best-selling models, Accord, Civic, CR-V and Odyssey, lead their respective segments in sales to retail consumers.


“We’re earning our sales growth on the strength of our products and the value they deliver to individual car buyers,” said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. “Our strategy is unique among volume automakers, as we are focused on selling vehicles to individual car buyers and not corporate sales to fleets, which is why Honda vehicles have among the lowest cost of ownership and highest resale values in the industry.”

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How do other brands compare? In the mid-size sedan segment, where Accord leads retail sales, other automakers have sold in excess of 30 percent of their vehicles to fleet customers thus far in 2013 while over 98 percent of Accords were sold to individuals (non-fleet customers).

Honda keeps incentives and fleet penetration low – two actions that heavily impact future values. With high volume models like Accord and CR-V at the top of their respective segments, Hondas hold their value better than any other brand.”

Source: Honda