BMW has created its first music video, which is the result of a collaboration between BMW Group’s Electronic Media Department and creative Munich artists Jonas Imbery and Mirko Borsche.
“Check my machine” shows off the production process for the new 2012 BMW 1 Series.
Jonas Imbery, who composed the soundtrack stated, “The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself.”
Check out the video after the jump.