Toyota uses 'Back to the Future' to kick off sales of the Mirai fuel-cell vehicle

This year marks the 30th anniversary of Back to Future and to celebrate the iconic movie, Toyota is bringing actors Michael J. Fox and Christopher Lloyd together to showcase its future, the Toyota Mirai fuel-cell vehicle.

This year marks the 30th anniversary of Back to Future and to celebrate the iconic movie, Toyota is bringing actors Michael J. Fox and Christopher Lloyd together to showcase its future, the Toyota Mirai fuel-cell vehicle. October 21, 2015 – the futuristic date first introduced in Back to the Future Part II is also the official on-sale date of Toyota Mirai.
Thirty years after Back to the Future, Toyota has partnered with the beloved films to celebrate the intersection between the U.S. arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie.

“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Michael J. Fox said. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”

Source: Toyota