Toyota Unveils New "Let's Go Places" Tagline

Toyota has announced the new tagline, “Let’s Go Places,” which is meant to reflect the automaker’s commitment to build more exciting models and the promise that customers are invited to take part in shaping Toyota’s future.

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Toyota has announced the new tagline, “Let’s Go Places,” which is meant to reflect the automaker’s commitment to build more exciting models and the promise that customers are invited to take part in shaping Toyota’s future.


The new tagline was unveiled at the Toyota National Dealer Meeting in Las Vegas. According to Toyota, “Let’s Go Places” evokes the forward-looking and optimistic momentum of Toyota in America. It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota.

“Let’s Go Places” speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division. “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.”

Beginning in 2013, “Let’s Go Places” will be integrated into all of Toyota’s national and regional advertising, engagement, communications and digital across all segments.