Toyota Reportedly Cutting the Price of the Prius to Compete with the Insight in Japan…US Next?

Toyota is reportedly cutting the price of the new Prius in Japan to be more competitive with its newest competitor the Honda Insight.

According to reports, Toyota has told its dealerships that Prius would be set at 2.05 million yen, which translates to about $20,750 U.S. In the U.S. the Honda Insight starts at $20,450, but the Prius has more room and better fuel economy, but a fully-loaded Prius goes for over $30K. Additionally Toyota is going to keep selling the current generation Prius alongside the new generation in Japan. The outgoing Prius starts even lower at 1.89 million yen ($19,130 US).

U.S. pricing for the Prius has yet to be announced, but if Toyota lowers the price here as well the hybrid wars could get even more crazy.

Related Stories:
Honda is Going to Increase Insight Production
2010 Toyota Prius Officially Rated with a 50MPG Combined Rating

2010_toyota_prius_official_2.jpg 2010_toyota_prius_official_3.jpg 2010_toyota_prius_official_4.jpg 2010_toyota_prius_official_5.jpg 2010_toyota_prius_official_6.jpg 2010_toyota_prius_official_7.jpg 2010_toyota_prius_official_8.jpg 2010_toyota_prius_official_9.jpg 2010_toyota_prius_official_10.jpg 2010_toyota_prius_official_11.jpg 2010_toyota_prius_official_12.jpg 2010_toyota_prius_official_13.jpg 2010_toyota_prius_official_14.jpg 2010_toyota_prius_official_15.jpg 2010_toyota_prius_official_16.jpg 2010_toyota_prius_official_17.jpg 2010_toyota_prius_official_18.jpg 2010_toyota_prius_official_19.jpg 2010_toyota_prius_official_20.jpg 2010_toyota_prius_official_21.jpg 2010_toyota_prius_official_22.jpg 2010_toyota_prius_official_23.jpg 2010_toyota_prius_official_24.jpg 2010_toyota_prius_official_25.jpg 2010_toyota_prius_official_26.jpg 2010_toyota_prius_official_27.jpg 2010_toyota_prius_official_28.jpg 2010_toyota_prius_official_29.jpg 2010_toyota_prius_official_30.jpg 2010_toyota_prius_official_31.jpg