Toyota has unveiled the new ME.WE Concept, which is the result of a partnership between Toyota and Massaud.
Toyota has unveiled the new ME.WE Concept, which is the result of a partnership between Toyota and Massaud. They have been working together since 2011 and Massaud has sought to create an “anti-crisis” car that addresses contemporary human, economic and environmental challenges, bringing his independent vision and experience from outside the motor industry.
Massaud and Toyota had three goals for the concept:
Pertinence – their vision for the car is passionate but considered. The concept should be adaptable to a wide variety of lifestyles as well as displaying high quality and innovation.
Synthesis – a move away from motor industry tradition to remove excess and suggest a new way of responding to people’s behavior and expectations. The concept should propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used.
Modernity – challenge conventions and seek change in designing a car that goes beyond just looking good through the experience it offers, its intelligent solutions and its ability to exceed the needs of the owner. This should be a car that reflects the values of forward-thinking people rather than simply their social status.
The ME.WE concept is seen as the alternative to cars that are about passion and status. The ultimate goal was to do more and create better while using less. The ME.WE features a tubular aluminium structure, on to which light and hard-wearing polypropylene panels are fitted. It’s exterior panels are also easy to personalize and are cost-efficient. Toyota also says that the ME.WE concept is a pick-up, convertible, off-roader and small city car in one.
ME.WE is electric-powered, using the same in-wheel motors as the Toyota i-ROAD, with batteries located under the floor, as in the iQ EV.
The ME:WE will make its debut at Le Rendez-vous Toyota, Toyota’s brand experience center on the Champs Elysées in Paris.