Should Mazda Bring the New Mazda 2 Subcompact to the US to Compete with the Fit and Yaris?

Sales of subcompact cars like the Honda Fit and Toyota Yaris have taken off this year, due to the ever increasing gas prices. Honda has already sold approximately 28,000 of the 54,000 Fits that are allotted for the US this year. Last year Honda only sold 23,000 of the little cars. Now Honda dealers can’t keep up with the demand, but even with that evidence Mazda still remains skeptical about the market.

According to Automotive News bringing the Mazda 2 to the US to compete with the Yaris and Fit is not a priority for Mazda. The automaker is more focused on the crossover market right now than anything else.

“As soon as North American dealers see this, they ask for it,” said Mazda President Hisakazu Imaki. “But from an overall perspective of the brand and profitability, we choose not to market it in North America.”

Instead of bringing the Mazda 2 to the US, Ford is going to bring a vehicle to the US that is based on the Mazda 2 that will most likely be called the Ford Fiesta.

The new Mazda 2 is awesome, especially the new MPS variant that has a turbocharged 2.0L 4-cylinder that puts out 230 horsepower. It’s a shame that Mazda would rather put out a bunch of crossovers. Do we really need to have that many crossovers? Mazda already has the CX-7, CX-9, Tribute, Mazda 5 and another upcoming crossover.

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Full Story: eGMCarTech

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