Nissan is hoping to capitalize on the custom truck trend by offering dealer installed Rocky Ridge packages on the Armada, Frontier and Titan models.
“Truck buyers are unique and so are their trucks. And while truck buyers are the most brand loyal automotive segment, consumers are willing to consider other brands if the product and value proposition is right,” said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc. “We’ve found there remains great opportunity within the truck and enthusiast market – and these big, bad, custom-lifted, Rocky Ridge-warranted Nissan trucks are definitely going to drive excitement and traffic to Nissan showrooms for a closer look.”
The Rocky Ridge packages come standard with a lift kit and then buyers can select other performance and luxury add ons. The Titan XD and Titan packages include 6.0-inch suspension lift kits, while Armada and Frontier feature 3.0-inch and 2.5-inch lift kits, respectively. The packages also include custom wheels and off-road performance tires.
The Titan XD models are available with three packages: Stealth, K2 and Altitude. The Titan is available with a choice of the K2, Altitude or X packages, while the Armada and Frontier get the Z3 package.