Kia’s European CEO Paul Philpott recently hinted to AutoExpress that the automaker is planning a rival for the Mazda MX-5. “I’d like to have a Kia MX-5,” he said. “2011 and 2012 are about establishing the brand. But for 2013 and 2014, we’re thinking about halo models that stretch the company forward.” 
Philpott further explained that Kia is positioning itself as the younger, sportier brand than Hyundai. “In the past, we have been too close together, but if Kia is fun, dynamic and more youthful, Hyundai is more about style and comfort: more upmarket.”
Chief designer, Peter Schreyer also stated “The brand deserves a sporty car, like a roadster.”
Full Story: AutoExpress
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