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Chrysler to Make Ram Nameplate a Stand Alone Brand

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It’s being reported that part of Chrysler’s restructuring will be the creation of the Ram nameplate as a stand alone brand. The Ram nameplate would focus on trucks, SUVs and vans, which would allow the Dodge brand to become affordable performance-car brand.

Future Dodge models are expected to share components with Alfa Romeo.

Additionally Chrysler is expected to withdraw the Dodge brand from Europe. It launched in Europe in 2006.

Full Story: Inside Line

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