Mazda has announced its lineup for the 2025 Japan Mobility Show, which kicks off later this month. This year, the brand’s theme — “The Joy of Driving Fuels a Sustainable Tomorrow” — highlights Mazda’s goal of combining driving passion with environmental responsibility as it looks ahead to 2035.

Mazda’s Vision for a Sustainable Future

Mazda says it wants to create a future where driving enjoyment and sustainability coexist. The company envisions a world where technological innovation and environmental progress go hand-in-hand — preserving the emotional connection between drivers and their cars while contributing to a cleaner planet.

A New Mazda Concept Makes Its World Premiere

The highlight of Mazda’s booth will be the world premiere of a new concept vehicle that represents the brand’s vision for the next generation of Mazda design and technology. Mazda describes the concept as a symbol of its exhibition theme — a vehicle that embodies how future Mazda cars will continue to deliver “the joy of driving” in an increasingly electrified and sustainable world.

Innovative CO₂ Capture and Carbon-Neutral Fuel

Alongside its new concept, Mazda will showcase proprietary CO₂ capture technology that actually reduces emissions the more the vehicle is driven. The automaker will also display its progress in algae-based carbon-neutral fuel, both part of Mazda’s effort to help build a circular, sustainable society where mobility contributes to environmental well-being instead of harming it.