Lincoln continues to struggle to get more time in the spotlight, since it’s been overshadowed by rival Cadillac and countless other luxury brands. Lincoln has now revealed that its buyers come back to buy another vehicle, more than any other brand in the luxury segment – according to IHS Markit Loyalty data.
Lincoln sales are up six percent this year
Lincoln has the luxury segment’s highest loyalty rate among new luxury-vehicle buyers for the first quarter of 2017, based on IHS Markit Loyalty data. According to Lincoln, the strong loyalty rating is driven by the Lincoln MKC, Lincoln MKZ and the Lincoln MKX.
“For Lincoln, it’s about providing quality vehicles and exemplary service,” says Kumar Galhotra, president, The Lincoln Motor Company. “This tells us we’re moving in the right direction.”
Speaking of service, Lincoln’s exclusive Pickup and Delivery service is now included with all 2017 vehicles. The service provides a Lincoln Service Valet that picks up an owners’s vehicle for any service need from any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle to the client once the service is complete.
Lincoln says that the Pickup and Delivery service has been overwhelmingly successful, launching in September with more than 15,000 rides completed by year-end. It is on track to complete more than 50,000 rides by the end of 2017.
Lincoln’s sales are actually up six percent this year, which is outpacing the luxury segment that is up just 2 percent. Lincoln’s sales are likely to get even better when the all-new Navigator arrives later this year.