GM Kills Plans for the Volt-Based Cadillac Converj

GM has killed plans for the Cadillac Converj, which was based on the same platform as the Chevy Volt plug-in hybrid to focus on cheaper plug-in hybrids for the brand.

GM decided that the Converj wouldn’t have enough amenities and electric range to appeal to buyers and to produce a profit. Two months ago, GM’s Bob Lutz claimed that the Converj was in GM’s product plans. The problem was that by adding the amenities that Cadillac buyers demand, the weight of the car would have increased, thereby reducing the range that it could travel on electricity alone. The added amenities would have also significantly raised the overall price of the car. GM has yet to release the pricing for the Volt, but it’s expected to be in the $40k range.

Full Story: Bloomberg