Mark Fields, Ford President of the Americas unveiled plans to launch a new small car for the Mercury brand in early 2011 during a meeting with U.S. dealers at the annual National Automobile Dealers Association convention in Orlando, Florida.
The new small Mercury will be built off the same platform that is also the basis for the new 2012 Ford Focus. The small Mercury is one of ten models that Ford is planning on building off its global small car architecture. It’s been a question for years if Ford was going to eventually kill off the Mercury brand since Mercury hasn’t had a completely new product in years. When the new small Mercury launches, Mercury will only consist of the Milan, Mariner and whatever the small car is named.
Full Story: Reuters
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