With the deletion of the Fiesta and Focus from Ford’s lineup, frugal buyers will now have a harder time selecting a vehicle in its showroom. Once the Fiesta and Focus disappear, Ford’s most affordable vehicle will be the EcoSport, but its $21k starting price may still be out of reach for some buyers.
Well Ford knows there’s a gap in its lineup and it intends to fix this by introducing a new “affordable” model by 2022.
“It’s an example of how we’re moving faster, working together differently and leveraging our five all-new flexible vehicle architectures,” Ford revealed to Automotive News. “We came up with the concept in just 12 weeks using our new product creation process. Previous all-new vehicles could have taken years of research before receiving approval.”
It’s not known what the new affordable vehicle will be called or what body style it will be, but it’s pretty safe to assume that it will be a crossover, since Ford is done with cars.