Ford killed off the Ranger pickup in the U.S. at the end of 2011, but now the automaker is reportedly mulling the idea of bringing the small pickup back the U.S.
Ford killed off the Ranger pickup in the U.S. at the end of 2011, but now the automaker is reportedly mulling the idea of bringing the small pickup back the U.S. GM’s recent success with the Colorado and Canyon midsize pickups has obviously forced Ford to rethink its truck strategy in the U.S.
The last Ranger was a small pickup, but now the Ranger that is sold in other markets has grown in size, which would bring it too close to Ford’s breadwinner – the F-150. “Too big. It’s 90% of the F-150 size,” Dave Scott, Ford ‘s truck marketing manager told USA Today. If Ford were to simply sell the same Ranger in the U.S. that is sold in other markets it could possibly steal sales from the F-150.
So instead of a mid-size pickup like the Chevy Colorado or GMC Canyon, Ford is looking at a smaller pickup for the U.S. market.
“We’re looking at it. We think we could sell a compact truck that’s more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U.S. to avoid the tariff on imported trucks,” Scott revealed.
Scott also stated that there’s a possibility that the small truck could have a unibody construction like the Honda Ridgeline, instead of a traditional body-on-frame design.