The all-new 2013 Ford Fusion arrives this fall, but Ford has just announced a new social consumer program for the all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.”
The all-new 2013 Ford Fusion arrives this fall, but Ford has just announced a new social consumer program for the all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.”
“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”
The new program will star many celebrities including TV and radion host, Ryan Seacrest. “It’s a privilege to partner with such a stellar multinational brand as Ford,” said Seacrest. “I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”
The Random Acts of Fusion will play out over time through a story arc across a variety of media channels that will be driven by digital and experiential while also including radio, broadcast and social media. As time goes on, people will better understand why the program is titled Random Acts of Fusion and how that relates to the car itself.
“Life is all about acts – big and small – and through Random Acts of Fusion, this vehicle and program will take real people to unexpected places,” says Crystal Worthem, manager, Ford Brand Content & Alliances. “Consumers will have to work together to unlock the story, and as the program evolves, will have a chance to see for themselves how Fusion is able to transform the lives of the people who drive it.”