Chrysler’s sales have dropped 25 percent this year, so the automaker is looking for creative ways to boost its sales. Starting on Nov 1st, Chrysler will offer employee discount pricing to Wal-Mart Stores Inc. workers.
All US-based Wal-Mart employees are eligible for the program. According to Curtrise Garner, a Chrysler spokeswoman, “Wal-Mart is one of our largest fleet customers.” The savings will range from 4% to 6% off invoice or 8% to 14% off MSRP, which is identical to the discount that Chrysler employees and their families currently receive.
Wal-Mart currently has 1.4 million employees.
In addition to the Wal-Mart employee discount, Chrysler also announced that Chrysler employees can now get employee discount pricing on some Dodge Viper models.
Chrysler’s U.S. sales have fallen at twice the rate of the industry average.
Full Story: Freep
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