Chrysler currently has two minivans in its lineup, the Chrysler Town & Country and the Dodge Grand Caravan, but according to Chrysler CEO Sergio Marchionne, Chrysler is only going to have one in the future.
The current plan is to have all all Chrysler-Dodge-Jeep showrooms at a single dealership, which will make it confusing for buyers to try to choose a minivan if there are two that are almost identical sitting next to each other. So Chrysler is going to only offer one of the minivans by 2013, although it hasn’t been decided which brand will keep the minivan. In the US the Town & Country outsells the Grand Caravan, but initially Marchionne preferred to keep the Dodge Grand Caravan.
“We will have to look at the branding, but we are absolutely going to one minivan.”
Which ever brand doesn’t keep the minivan will get a new smaller “people mover” that will compete with the Mazda5 and Ford Grand C-Max. Since Marchionne indicated that he wanted to keep the Dodge Grand Caravan, the “people mover” would likely be a Chrysler.
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