We’ve already seen a few leaked photos of the all-new 2021 Cadillac Escalade, but now we know when Cadillac will officially reveal its flagship SUV – February 4.

The 2020 Escalade will debut in Los Angeles just a few days ahead of the 2020 Academy Awards. Given the fact that the new Escalade will debut right before the Oscars, we can expect Cadillac to once again have a strong presence at the event. Last year Cadillac used the event to showcase the XT4 crossover.

Cadillac stated about the 2021 Escalade: “Since its public debut at the Pebble Beach Concours d’Elegance in 1998, the Cadillac Escalade has become a cultural phenomenon and defined the full-size luxury SUV segment. On February 4th, we will unveil the 2021 Cadillac Escalade, bringing the next generation of technology to one of the most recognizable vehicles on the road – we can’t wait to tell you the story.”

The 2021 Escalade will also likely be shown off at the 2020 Chicago Auto Show.