Anyone that has made the drive from New York City to the Hamptons knows how annoying it actually is, especially after work on a Friday afternoon. Well this summer Cadillac is going to make it easier for Hamptonites to get the weekend started with the launch of the free “Cadillac Fly and Drive” program.

Cadillac has teamed up with BLADE, the first digitally powered short distance aviation company, to help get your Hamptons weekend started much faster. From July 7, 2017 to August 25, 2017, summer Friday commutes from Manhattan to the Hamptons will be more convenient and enjoyable for the eight New Yorkers who are lucky enough to reserve a seat on the helicopter each week.

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How does it work? The “Cadillac Fly and Drive” complimentary flight will post at random each week. Users will need to stay tuned on the BLADE app, refreshing often, for a chance to secure a seat on the crowdsourced flight. Flights will depart on Friday evenings from one of two BLADE Lounges located at the East 34th Heliport or the West 30th Street Heliport. Upon arrival to East Hampton, the first six flyers to book will also have the chance to enjoy a complimentary Cadillac XT5 to use for the weekend.

“Cadillac prides itself on collaborating with like-minded brands to curate unique and memorable experiences,” says Nathan Tan, director of Brand Partnerships and Experiences at Global Cadillac. “Our partnership with BLADE reflects how our two brands are working together to evolve how customers travel.”

Source: Cadillac