Buick just surprised everyone by unveiling the new Avenir concept at the Detroit Auto Show. Avenir, which is French for “future” is a new interpretation of traditional Buick cues.
Buick just surprised everyone by unveiling the new Avenir concept at the Detroit Auto Show. Avenir, which is French for “future” is a new interpretation of traditional Buick cues. Buick says that the design of the Avenir was created by a global team of Buick designers and sculptors who were inspired by historic Buick concepts that pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.
“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”
The biggest styling feature on the Avenir is its new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting.
“The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Michael Simcoe, vice president of design, GM International Operations. “On the Avenir, it represents a break from convention and progressiveness in technology.”
At 204.5 inches in long and 76 inches wide the Avenir is a big sedan, but we don’t know what powers it. Buick only states that it is powered by a next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management and stop/start technology.